Friday, March 13, 2009

beatles 'rock band' !!

After a long and winding road, finally..... The Beatles come together for a new game !! They'll be present in a famous video game named 'rock band'. It'll be the first band games !!

As, we know, the Beatles stuff have always protected by their personals that still left. Even more, they never sold their song in iTunes. So, it's really a big thing for 'The Beatles: Rock Band' ! All beatles' fans now can feel to be their idol.. Sing it, play it...

Rigopulos said that the game would be an "experiential progression” through the entire Beatles catalog, from “Please Please Me” to “Abbey Road."

The game has the full blessing from the remaining members of the band, Sir Paul McCartney and Ringo Starr, along with Yoko Ono and Olivia Harrison, the wives of John Lennon and George Harrison.

"The project is a fun idea which broadens the appeal of The Beatles and their music. I like people having the opportunity to get to know the music from the inside out," McCartney said in a statement issued on Thursday.

The partnership is also a coup for Harmonix and MTV Games, which make and publish the "Rock Band" games. Executives from MTV and Harmonix wouldn't discuss whether rivals Activision Blizzard, makers of the "Guitar Hero" franchise, had also attempted to woo Apple Corps into a similar exclusive partnership.

Both franchises have players use plastic instruments to play along to musical cues seen onscreen. Activision released a full-band version of its mega-selling “Guitar Hero” on Oct. 26.

“I think the timing was deliberate. (MTV) certainly wanted to get into people’s heads that if you want to play the Beatles, you need to get ‘Rock Band,’ not ‘Guitar Hero,’ ” said UBS analyst Ben Schachter.

The Beatles are potentially a huge draw for older consumers, but traditionally, video game buyers are young males between the ages of 15 and 35. Music games like “Guitar Hero” and “Rock Band” have expanded this demographic significantly in recent years, but Schachter isn’t sure that the Beatles will do much to sway people to buy one game or the other.

“There are a lot of pieces that will decide the winner,” he said. “Music is a critical piece, but so is the hardware, the ability to market effectively, the ability to meet hardware demand and the installed base. Having a good band is important, but it’s not the end-all be-all."

To date, the “Guitar Hero” franchise has sold 22 million units, and generated over $1 billion in revenue. Since its release 11 months ago, the “Rock Band” franchise has sold 4 million units, and generated $600 million in revenue, which includes downloadable songs as well as software and hardware.

Hope, it'll be released in 999... Which mean 9 september 2009... Let's make a wish !!

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